Carla raises funding from Bonnier Capital

Bonnier Capital is pleased to announce an investment in Carla, the first Nordic e-commerce company for electric cars. Existing investors Inbox, Black Ice and VNV also participated in the round of approximately SEK 205 million.

At you can buy and sell electric cars. Carla offers delivery and collection of electric cars throughout Sweden within 72 hours. All cars are battery tested, inspected at 280+ points and prepared for top condition. The customer always gets a 12-month guarantee, favorable financing, a 14-day right of withdrawal and a free return where Carla picks up the car.

Since the start in autumn 2021, Carla has experienced a high growth. The company has reached an annual turnover rate of SEK 600 million and an average Trustpilot score of 4.9. The capital is intended for Nordic expansion, product development, increased capacity for deliveries, repair of cars, and development of aftermarket services.

“We are extra proud of raising money from reputable investors, both existing and new – despite the current world and market situation. It feels safe that we, together with our investors, share the long-term vision of radically improving the experience of selling, acquiring, and owning an electric car.” says Patrik Illerstig, CEO and founder of Carla. 

“We are glad to be supporting Carla in this round and are impressed by the growth they have shown and the reception the service has received in the market. The investment is also part of our increased focus on sustainability and an important investment in relation to the transition to a more sustainable society. We look forward to following and supporting the company on its continued journey that is only in its infancy.” says Dajana Mirborn, Investment Director at Bonnier Capital.


For more information:

Dajana Mirborn, Investment Director, Bonnier Capital,


Carla webpage:


About Bonnier Capital:

Bonnier Capital is the venture and growth arm of the Bonnier Group. We make investments in fast growing companies with exceptional teams across multiple growth stages. Our investment focus areas are HealthTech, FinTech, Sustainability, Software and MediaTech. Previous investments include (among others), Natural Cycles and Acast.